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FREEDOM for MEDIA

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Revenue Increase

Recent Case Studies

One mid-size publisher with average site traffic of 3.5m UV, 15m pageviews, 50m + impressions monthly was only generating $800 in monthly revenue for its most popular ad network for all units.  After DEV/CON detected and removed exploits from just one leaderboard for that ad network, revenue increased from $800 per  mo. total to $3,000 per mo. for one leaderboard – a  275% revenue increase.

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Memphis-based tech startup takes hackers to court

Online ads are a part of our digital lives. They’re also a billion-dollar-a-year industry and a hotbed for illegal activity. Enter new ad tech security startup, DEV/CON DETECT. Founded in Memphis, DCD helps companies with a large online presence (think publishers and...
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General Data Protection Regulation: Securing Your Compliance

Beginning in May, Eastern Union (EU) companies and websites with substantial EU users must comply with the General Data Protection Regulation. For businesses, the GDPR necessitates protection of personal data and privacy of EU residents for transactions transpiring...
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Startup tapping cybersecurity market to stop digital ad fraud

While looking at your phone, an ad pops up, you shut it, and then another pops up and then another. There’s a chance some of those ads are fraudulent and funneling money to cyber criminals. One of Atlanta’s newest startups, Dev/Con Detect, aims to detect and prevent...
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DEV/CON Protects the $80B Digital Advertising Industry From Cybercrime

In 2016, cybercrime-related financial loss exceeded $1.3 billion in the U.S., according to an FBI study. And it affects many industries — as much as 10 percent of the $80 billion+ digital advertising spend (2017 figures) is expected to be lost due to fraud. Media and other agencies that gain revenue from online advertising and publishing revenue shoulder a big chunk of this statistic.
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Startup CEO Recognizes Spouses as Key Company Asset; will Offer ‘Spouse Stock’ Options for Traditional and Same Sex Married Couples

DEV/CON DETECT Poised for Explosive Growth in Online Ad Fraud Protection in 2018; Offers Innovative Stock Option Program for Employee Spouses Startup CEO Recognizes Spouses as Key Company Asset; will Offer ‘Spouse Stock’ Options for Traditional and Same Sex Married...
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‘Everyone wants to point a finger’: Confessions of a programmatic exec at a publisher

NOVEMBER 27, 2017 by Ross Benes Publishers love to complain about ad tech vendors, especially if Google is involved. For the latest in our anonymous Confessions series, we talked to a publisher exec who specializes in #programmatic. The exec said publishers...
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WSJ: Fake-Ad Operation Used to Steal From Publishers Is Uncovered

An ad-tech firm says it has discovered a large and sophisticated advertising-#fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day.
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PornHub Malvertising Attack Exposed Millions to Ad Fraud

KovCoreG group, well-known for spreading Kovter malware globally via such tactics, tweaked its operations to include advanced filtering and social engineering rather than exploit kits, believing this to be a more certain way of infecting users.
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Whole Foods hit by hackers in latest cybersecurity breach

Amazon.com's Whole Foods Market on Thursday said payment card information has been stolen from taprooms, restaurants and other venues located within some of its stores. The upscale grocer, which Amazon recently purchased for $13.7 billion, said it uses a different point-of-sale system for its roughly 450 U.S. stores. That system was not involved in the data hack, the company said.
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Hijacked Chrome Extension Forced Ads On Over 30,000 Users

You may not have heard of online ad fraud and clickjacking, but they're very widespread problems. It's difficult to know exactly how widespread, too, because they often go unreported. People that aren't so technologically inclined may simply think the increased number of ads they're seeing -- or a sudden change in their content -- isn't anything out of the ordinary. They've become accustomed to auto playing video ads, pop-ups, and full-page overlays on websites, after all.
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