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Marketers Bringing Programmatic In-House for Greater Transparency

December 29, 2016 – MediaPost’s RT Daily blog says Brands are now auditing their agencies to ensure they’re getting a fair deal, when outsourcing programmatic buying. Agencies, brands and publishers are recognizing that programmatic fraud is on the rise and is taking a number of forms. As a result, a hybrid programmatic model is emerging. All parties need the piece-of-mind that comes with Dev/Con Detect.